June 16, 2008
New company (Genoo) provides full suite of online marketing tools

Genoo launches with tools that close the gap between marketing strategy and execution

Minneapolis, Minn., June 16, 2008 – A new level of innovation in online marketing tools launched today at www.genoo.com. Genoo provides the technology for marketers to publish fresh messaging, drive traffic and create demand online with no IT involvement required.

Today’s buyers demand that marketing be timely, relevant and high-value. The best way to deliver this is to leverage integrated online marketing tools that enable marketers to publish content, pull leads to engage with it and monitor outcomes. Marketers need to be able to act on that intelligence to refine and tune their communications.

In answer to those needs, Genoo’s primary toolset, available in beta starting today, includes the ability to create, publish and modify microsites and landing pages, as well as quickly and easily create email campaigns that automatically track every click a lead makes in an email or during a visit to the company’s microsite(s). Genoo’s segmentation tools can group those leads according to their expressed interests for nurturing programs.

Edward Vesely, SVP of Marketing for Vision Solutions says, "Genoo rocks! Publish a new website, manage content, generate demand and nurture leads without an IT department. Finally, an innovative marketing solution that generates clear, indisputable ROI."

“Genoo is allowing us an edge to build and manage our efforts quickly without the need to involve our outside I.T. vendor—saving us money, allowing us to create exactly what we need quickly, and giving us the tools to immediately respond to marketing campaigns! Finding Genoo is the solution to problems we were running into and some we didn’t even know we had," says Kathleen Kvern, CMO of New Moon Girl Media.

The marketing and IT professionals who founded Genoo tapped over 15 years of online experience to create this technology platform and put the tools marketers need at their fingertips. Genoo president, Kim Albee, explains, “We built these tools to be easy, affordable and innovative. In today’s marketplace, getting targeted, relevant content to the right audience is a crucial ingredient for increased sales and business growth.”

A 14-day free trial of Genoo is available.
Genoo pricing begins at $199 per month.

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About Genoo:
Genoo provides innovative online marketing tools that integrate marketing efforts and create high-relevance connections between companies and buyers. With Genoo, marketers can eliminate the frustrations of online execution and focus on leveraging the system’s lead intelligence to create fresh, relevant content and communications. www.genoo.com

Media Contact:
Rachel Gold
Public Relations
rachelgold@genoo.com
612-819-4800