A conversation with Kim Albee, President of Genoo, and Ardath Albee, author of "eMarketing Strategies for the Complex Sale."
Ardath Albee, CEO of her firm, Marketing Interactions, Inc. is a B2B Marketing Strategist. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities.
Her book, eMarketing Strategies for the Complex Sale is now out from McGraw-Hill.