Online Marketing Articles

Are you sick of surfing the web for good information about online marketing?  To make your life a little easier we created a list of killer articles that cover some of the most important topics.  Enjoy!

How do you effectively generate leads, then score and follow up with them in ways that help you identify whether they are a fit for your products and services, and whether they are actually interested in buying them?  This article explores 6 steps that help you be more effective.

Was your website affected by Google's recent algorithm changes? Learn how to increase your search rankings and get traffic coming back to your site - fast.

It used to be that Facebook's timeline feature was only available for personal accounts. Not so anymore! Timeline is now available for brands and is a great way to build brand awareness with your cover photo, ability to distinguish wall posts from one another, and enhanced editing features.

With so many social media platforms in the digital space, you might be thinking that adding another to the mix is unnecessary. But before you dismiss Google+, you may want to discover how it could benefit your business.

With so much information and data in the world today, it can be difficult deciding what to focus on when it comes to your online marketing strategy. We chose 4 trends in online marketing that we think are the most important to focus on in 2012.

Confusion abounds!  What really is inbound vs. outbound marketing?  And what is required for a good inbound marketing strategy?  This article sorts out the confusion -- allowing you to assemble strategies that will work and produce results.

In the business-to-business world, prospects and clients still find e-mail to be one of the most valuable sources of information during the buying process, according to MarketingSherpa. Buyers said they use e-mail for information almost as often as search engines like Google.

Online marketing is all about timely communication - Use marketing automation to keep content flowing.  Stop waiting for the IT person, get relevant content to your leads on their schedule.

Search engine optimization teamed up with a smart lead capture process provide the makings for a strong demand generation engine.  In today's market, you need to do everything you can to make it easy for customers and prospects to find you and then to meet their needs when they show interest. A powerful online presence is easy to find, generates interest and fulfills that interest.

Lead nurturing is critical for companies with complex sales cycles.  Providing leads with consistent communication that addresses where they are in the buying process will help you stay top of mind when they are ready to buy.

Content is king. That's true now more than ever. Having the online marketing tools that enable marketers to create, modify and publish the content necessary and most relevant to your target segments is critical.  Learn how Genoo can help you achieve your online marketing goals.