This case study outlines the experience of Pierpont Community & Technical College's Continuing Education department's success in utilizing Genoo to easily and effectively target and segment their leads and students, and growing their class enrollment. At the time of this conversation, Pierpont had been a customer of Genoo's for only three months. One example covered illustrates how they invested $600 in one campaign, had a 48% conversion rate, and a 2500% return on investment!
With all of the talk about how much you must prepare to take advantage of Marketing Automation, this example illustrates how easy it is to use Genoo to identify segments of interest, and then target them for additional communications easily. It's spoken and delivered by Ron Weist, Director Of Community Education Enrollment, at Pierpont -- so you get to hear it directly from him.
