Lead Management

Centralized Lead Database

Keeping leads in a centralized lead database allows you to track comprehensively across marketing campaigns and site visits - the automated system gives you more information to help tailor your marketing and give your leads exactly what they want.  Seems simple, but it's HUGE for the results you can ge?t.

Lead Segmenting Upon Capture?

Unlike most lead capture mechanisms, that place all leads into one big list, Genoo makes it easy to segment your leads however you need to -- which easily translates into how you communicate with them and the information you offer.  No more one-size-fits-all messages because you'll know what leads are interested in receiving.?

Comprehensive Lead Activity Tracking?

We track how your leads respond to your marketing, across microsites and external sites you've defined to your account.  Understand exactly how your leads are engaging with your marketing efforts.?