According to Experian’s 2012 Benchmark and Trend Report, despite the fact that targeted email messages receive a 40% increase in open rates, 80% of marketers are still sending the same message to their entire mailing list.  To us here at Genoo, this seems crazy.  If you are sending emails to more than 3 people, you can assume your subscribers are not all motivated by the same message.  Follow along as we walk through an example of improving your email marketing through segmentation.

From an email perspective, mobile cannot be denied.  More and more people are opening and engaging with email from their mobile devices.  A recent article in Direct Marketing News reveals results of a study that shows in the mobile realm, iPhone accounts for 38% of email opens, while Android, with a far larger user base, only accounts for 9.3% of opens.  What does this mean for the way we design emails?

Responsive Design is the buzzword this year! And now it's coming to the email realm.  We tested responsive email design and researched how it works (and doesn't) across email clients.  Find out what we learned!  Create better campaigns when you understand the facts around responsive email.