Every successful marketing campaign starts with knowing your audience. You cannot craft a marketing project that reaches out to your chosen demographic and draws them in to your product or service without understanding who they are and why they buy. By creating a marketing persona you visualize the customer in a credible way and begin to understand not just who they are and why they buy, but also their pain points and, more importantly, how to relieve them. Find out how to increase sales by finding the right buyer.

CE Organizations must grow their registrations.  But the effectiveness of email marketing with broad one-size-fits-all emails isn't getting the results it once did.  Watch the wbinar and browse through the Q&A that couldn't get completed during the live webinar.

This blog post discusses the factors that most effect your marketing email success.  Learn more about the factors you can control to improve your email marketing including subject line messaging, subject line characters and strucutre,along with images and attachments.

Now that 2014 has arrived, so have all the year-end lists that discuss “best of 2013” alongside predicting for next year.  With so many lists out there analyzing industry secrets and ‘must know’ marketing tips, we have sifted through more than 20 lists and simplified the findings into the 5 most commonly discussed themes.  While there are many ways to improve your marketing not mentioned in this article, these are a few that many experts are specifically highlighting.  Take a look!

While email campaigns are one of the most effective means of connecting with your audience, the techniques and best practices associated with email marketing are quickly advancing.  Developing campaigns based on targeted messages that produce measurable results is important for your future success.

As the marketing landscape evolves, the majority of marketers have not had formal training in digital marketing. A new demand generation certification offering is now available to meet this demand.

There's no easy answer for how big a marketing budget should be. However, that doesn't mean that it should be an arbitrary decision. Read our blog post on the topic of how to determine the best way to decide on your yearly marketing spend. 

The majority of marketers will be increasing their spend on content marketing in 2013.  Content is not just important, and it's not just king.  Content is Essential in 2013.  You need it for every aspect of online marketing.