Lead Nurturing Demo

• Build automated streams of communications that enable you to easily stay in touch with your leads, without spending a lot of time managing it.
• Fixes the follow-up problem.  Putting Nurturing Sequences in place will fix the follow-up problem in a way that provides relevant communications based on your lead's interests, and free you and your sales force up for higher value activities.
• Puts you in control of Lead Nurturing without taking a lot of time to manage.  Lead Nurturing Sequence functionality allows you to create a sequence of one or more emails that will get sent to leads X number of days after they've been assigned to the Nurturing Sequence. You determine how many emails make up a sequence, and on which day they will send (i.e. Day 1, 3, 5, 8, 10, ...).
• Automates the Lead Nurturing assignment and processing. Build increasingly focused or targeted sequences, and suspend more general sequences as users get more knowledgeable or show more interest. For example, a general welcome sequence for new people who sign up for your mailing list might be assigned level number 0, while a sequence that is assigned once they download a specific eBook or white paper, might be level number 1 or higher. When the eBook-specific sequence is triggered, you can suspend any lower-level sequences that might be assigned.  This ensures that your leads always get relevant communications for where they are in the buying process.

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