Sourcing and creating web-optimized graphics is no longer limited to expensive desktop-based software that has a tough learning curve.  There are tools available "in the cloud" that make it easy for marketers without any training in Photoshop or Illustrator, to edit images and create what's needed.  This post shows how to create a cover image for us with content distribution to media platforms such as SoundCloud, Scribd, and others.

We've created a list at List.ly and embedded it here - with the top tips we've been able to uncover about what you need to think about when uploading videos to YouTube so they are set up to get maximium exposure.  We also have links to a couple of other killer sources for building and optimizing your YouTube channel.

So many emails landing in inboxes all over the world. Your prospects are getting their fair share of the giant heaps of information being bandied about, and it's important that your email stands out - for all the right reasons.

Just for fun, we've compiled a list of some of the wrong reasons why emails might stand out, along with a few helpful tips of how to overcome these challenges. Did we miss any? Leave a comment and let us know your email pet peeves!

Every successful marketing campaign starts with knowing your audience. You cannot craft a marketing project that reaches out to your chosen demographic and draws them in to your product or service without understanding who they are and why they buy. By creating a marketing persona you visualize the customer in a credible way and begin to understand not just who they are and why they buy, but also their pain points and, more importantly, how to relieve them. Find out how to increase sales by finding the right buyer.

As social media gets more mature as an industry, and brands have sunk big social media budgets into building presence on Facebook, LinkedIn, Twitter, and Google+ (not to mention the likes of YouTube, Pinterest, and Instagram), the nature of how businesses will be able to engage on those platforms is shifting.   Your social channel strategy may need some major revisions.

CE Organizations must grow their registrations.  But the effectiveness of email marketing with broad one-size-fits-all emails isn't getting the results it once did.  Watch the wbinar and browse through the Q&A that couldn't get completed during the live webinar.

This blog post discusses the factors that most effect your marketing email success.  Learn more about the factors you can control to improve your email marketing including subject line messaging, subject line characters and strucutre,along with images and attachments.

Information is everything in today’s marketing world.  Knowing where leads can be found and knowing what attracts eyes is key to the game.  The collection of measurable meaningful metrics as a path to gaining insight is essential for future marketing success.

According to Experian’s 2012 Benchmark and Trend Report, despite the fact that targeted email messages receive a 40% increase in open rates, 80% of marketers are still sending the same message to their entire mailing list.  To us here at Genoo, this seems crazy.  If you are sending emails to more than 3 people, you can assume your subscribers are not all motivated by the same message.  Follow along as we walk through an example of improving your email marketing through segmentation.

Now that 2014 has arrived, so have all the year-end lists that discuss “best of 2013” alongside predicting for next year.  With so many lists out there analyzing industry secrets and ‘must know’ marketing tips, we have sifted through more than 20 lists and simplified the findings into the 5 most commonly discussed themes.  While there are many ways to improve your marketing not mentioned in this article, these are a few that many experts are specifically highlighting.  Take a look!