Affordable doesn't Have To Mean Lower Quality or Scaled-Back Features!
We get asked this a lot: "How could you have all the features we need for that low price?!" Just take a look below, and read through our case studies and quotes from our customers. You get full featured marketing automation with Genoo. Best of all, we listen to and partner with our customers when there is something you need that isn't available -- now that's a breath of fresh air!
We are committed to providing the features that are most useful and necessary when using the internet to grow your business. This means we focus on the three key areas that will make the biggest difference:
- tools that will help accelerate your ability to generate leads,
- the necessary follow-up email marketing that is essential to build and nurture relationships with your leads,
- know when leads are ready to transition to customers, and
- reports that let you easily take actions and know what's working.
- integrate your apps into Genoo with our comprehensive API.
- Use Zapier.com to build custom integrations - drag-and-drop - to hundreds of apps!
The features available with Genoo rival much more expensive marketing automation platforms:
| Lead Generation: | ||
| Centralized Lead Database |  |
Unlimited # Leads - You choose the Email plan that works best for your needs. Keeping leads in a centralized lead database allows you to track comprehensively across marketing campaigns and site visits - the automated system gives you more information to help tailor your marketing and give your leads exactly what they want. Seems simple, but it's HUGE for the results you can get. |
| Landing Pages | |
When creating pages at your site requires waiting for your IT group or a web dev techie, we put the control where it should be -- timing is in your hands, so you can easily create the landing pages your marketing efforts require -- Fast! There's no limit, or up-charge for traffic. Bring it on! |
| Microsite/Website (Genoo CMS) | |
Unlimited # Pages & Traffic -- A full-featured Content Management System that includes full SEO and Social Sharing and follow capabilities built right in. |
| Blogging Platform For Marketers (Google Panda Friendly) | |
Publish a blog easily. Subscribers and commenters are added to your lead database for tracking and inclusion in marketing campagins. All on-page SEO factors important for Google's Panda updates, including Google Authorship support. Engage your target audience and keep them interested. |
| Lead Capture Forms & Progressive Profiling | |
Unlimited # Forms, that can be used on our microsite/landing pages or on your externally-hosted pages. Choose pre-filled option to reduce friction and progressively capture more information about your leads. |
| GoToWebinar Integration | |
Genoo is integrated with GoToWebinar. Create custom landing pages for webinar registrations, send auto-triggered emails to webinar registrants, those who attended, and those who didn't attend. The leads are automatically stored in your lead database. |
| Custom Fields | |
Add custom fields to your lead record, so you can store exactly what you need to about your leads! |
| Lead Segmenting Upon Capture | |
Unlike most lead capture mechanisms, that place all leads into one big list, Genoo makes it easy to segment your leads however you need to -- which easily translates into how you communicate with them and the information you offer. No more one-size-fits-all messages because you'll know what leads are interested in receiving. |
| Publish and Use RSS Feeds | |
RSS allows you to leverage your content more easily into emails, social media marketing, and more! You get one RSS feed per microsite. |
| Use RSS Feeds on Microsite/Landing Pages | |
Oftentimes people don't understand the power that RSS feeds can give busy marketers. Not only do we give you the ability to create them, we allow you to define and use any of your RSS feeds for use on your Genoo microsite and landing pages, as well as your external site pages. With Genoo, you get unlimited Feeds & Filters. We'll even show you how to use them effectively to simplify your online marketing. |
| RSS Widget for use on External Site Pages | |
Define RSS feeds on your website pages to extend your content, and capture all visitors who subscribe to to them directly into your Genoo account. No need to manage subscribers in yet one more system! Combined with our recurring email capability to regularly push new content to your subscribers, you're now tracking all lead responses in one place (replaces FeedBurner / Feed Blitz). |
| Page Comment Capability | |
Unlimited Comments - and we capture the visitors who submit comments as leads in your database! Our authorization mechanism ensures comments left by bots don't get published. |
| Comprehensive Lead Activity Tracking | |
Unlimited Visits/Views - We track how your leads respond to your marketing, across microsites and external sites you've defined to your account. Understand exactly how your leads are engaging with your marketing efforts. |
| External Site Lead Tracking Javascript | |
Unlimited Visits/Views - place the script on your externally hosted sites, not just on our landing pages. We give you a full view of your leads online activities. |
| Custom Domain Name | |
We make it easy to use your own domain name for all your email marketing links as well as your landing pages and any microsites you manage within your Genoo account. |
| Custom Page URLs | |
No more ".html" or ".asp" extensions. No more need to truncate the length. Now you can focus on the keyword for the page and incorporate that into your page URL in a way that makes sense to humans and the SEO gods. |
| On Page SEO | |
There's no special widget to install, it comes standard with our Microsite CMS. You control the Page Title, Meta Description, and Page URL, as well as all of your page content and headlines. It makes the basic on-page SEO tasks easy as pie. |
| On Page Content Relevancy Analyzer | |
Ever wonder how you make sure your page is seen as relevant for a particular keyphrase? Our Content Relevancy Analyzer will look at the top pages and conduct a natural language analysis of all the words, and assemble the theme words that are the most important to include on your page to ensure the page is relevant for the target keyphrase. We remove the guesswork -- and if you're running PPC campaigns, you want the best quality score for your landing pages, so you optimize the spend per click. A revolutionary approach to SEO copywriting! (Optional Add-On with our SEO Tools package for Standard and Premium Packages. Included with our Elite Package). |
| SEO Competitive Analysis | |
Most people think that SEO is guesswork and trial and error. And are left throwing their hands up in confusion and despair when it comes to getting their pages ranked for a target keyphrase. Our Competitive Analysis looks at all of the competition, and conducts multivariate analysis on the key factors that go into a web page getting ranked. Contrary to what you may think, it's not a linear game. It's more like leap frog. What's been needed is to know what to focus on that will move the needle. That's what our SEO Competitive Analysis tools provide. It's about time to remove the mystery! (Optional Add-On with our SEO Tools package for Standard and Premium Packages. Included with Elite Package). |
| Auto De-Duplication of Lead Records | |
Managing leads in a CRM or email marketing app contributes to the mess -- because, to be frank, they just don't handle de-duplication -- and you end up with the same leads over and over. We auto-dedupe based on email address, so you know that email is only in your lead database one time. That consolidates your knowledge of a lead. Phew! |
