Demand Gen Certification

Master the art and science of generating demand for your organization's products and services. This 7-session certification curriculum shows you how how to identify potential customers, build content that will educate them about your business, and compel them to move towards purchase.

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Genoo + Lumens Supercharging Continuing Education Marketing Results!

Find out how Genoo and Lumens is working together to supercharge CE organization success.

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Watch and Read:

  • Case StudiesLearn how other companies have used Genoo to grow their business.
  • WebinarsWatch our latest on demand webinars.
  • InterviewsListen to the experts talk about hot online marketing topics.
  • ArticlesKiller articles that cover some of the most important online marketing topics.
  • BooksMust-Read Online Marketing books.
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Online Marketing Resources

Are you wondering where to begin?  It seems like everyday someone is saying you need a blog, you need to be on Facebook and Twitter, you must be search engine optimized.  Online marketing can seem like a daunting task but it doesn't have to be.  Don't get us wrong - it does take some elbow grease but if you follow a few simple steps you will reach your marketing goals.

Step back and take a deep breath - we've got you covered.

We have been busy compiling resources to help you learn the ins-and-outs of successful online marketing.  In no time you will have the knowledge you need to turn the Internet a lead generating machine.  Amp up your online marketing - review our Case Studies, Interviews, Articles, and Books.

[Case Study] $600 Campaign; 48% Conversion Rate; 2500% Return on Investment.

A Genoo customer for less than three months gets a 2500% ROI and a 48% conversion rate on a campaign launched from discoveries enabled through Genoo's metrics and tracking.  This case study shows you how they achieved their results.

You will learn:

  • how metrics helps you discover segments
  • content engagement can be straight-forward
  • how to leverage online and offline effectively
  • you can start where you are and increase your results

Most marketers think that segmenting and content creation are difficult and time consuming, and it stops many of you in your tracks.  It doesn't have to.

Find out how they did it >> 		dotdot

The 3 Roadblocks to Lead Nurturing Success

lead nurture roadblocks

It's facts are in:

  • Only 3% of companies have a process for content development.  
  • For 97% it's an ad-hoc process.  
  • That's likely why 67% of marketers report their content is NOT effective,
  • nor can they gauge where leads are in their buying journey.  

This webinar explores the three major roadblocks to lead nurturing, and how you can overcome them and deliver qualified leads to your sales team.

Click Here For Lead Nurture Success >>

5 Ways To Use What You Already Know To Create Killer Lead Generation Campaigns

Five ways to improve lead generation

On the surface, lead generation looks like Marketing 101. Know your customer. Appeal to them in ways that are relevant, with offers they value. But for most companies, lead generation is not easy. In fact, most businesses struggle with lead generation.

In this webinar you will learn:

  • that lead generation formula
  • how you can diagnose problems with your campaigns
  • why your past success is killing your efforts
Improve Your Lead Generation >> 		dotdot

How To Turn The Internet Into Your Best Sales Person

 use your website to generate leads

A presentation series given by Genoo President, Kim Albee, to a group of small business marketers, that explores how to make the internet your best salesperson, by examining the critical aspects of effective online marketing:

  • Generating Traffic and Leads
  • Nurturing Those Leads and tracking response
  • Converting those who are ready to buy into customers

If you are sick and tired of your website not generating qualified leads, then watch this video series and learn how to turn it into a lead generating powerhouse.

Sign up for the FREE video series that walks you through the essential questions and steps to help you harness the internet to grow your business!

Turn The Internet Into Your Best Sales Person >>