Genoo In The News
February 13, 2014
Genoo Ignites SMB Marketing Efforts with an Accessible Online Platform
Business-Software.com interviewed President and founder of Genoo, Kim Albee. In this interview, she discusses the importance of training marketing staff to use marketing automation software strategically. All too often, a company will hop on the band wagon and try the latest trends without the knowledge or experience to successfully implement the tools. Genoo gives its customers the support and training they need to get the most out of the software.
May 29, 2013
Continuing Education Marketing Must Change To Survive, Reports Marketing Services Provider
Genoo, LLC, a leading online marketing service provider for small- and mid-size businesses, has published “The Future of Continuing Education Marketing” white paper with the goal of helping continuing education programs survive the changes coming in the years ahead.
January 29, 2013
Blog Functionality Built For Online Marketing Features Brand New Content and Lead Nurturing Capability
Today, Genoo announced a new blog management tool aimed at businesses and marketers looking for robust tools for content management, search engine optimization, lead nurturing and social integration. The new blog management tool aimed at businesses and marketers looking for robust tools for content management, search engine optimization, lead nurturing and social integration.
January 11, 2013
Kim Albee Genoo Founder & President Named To Top 40 Digital Strategists by Online Marketing Institute
The Online Marketing Institute has selected the top digital strategists in marketing. Selected as the leaders that have lead the interactive marketing industry through innovation and education during 2012. Genoo is thrilled and honored that our Founder and President has been named to the list.
Sept 17, 2012
Marketing Integrated CRM for Small Businesses Improves Sales Effectiveness
Today, Genoo announced their release of SalesView, a marketing-integrated CRM built for small to mid-size businesses who are looking for a solution that allows easy measurement of marketing's contribution to sales. SalesView creates a unified, trackable, intelligent sales dashboard for SMB's that turns more sales-ready leads into customers and provides an easy to understand scoreboard that keeps everyone in the know.
Sept 12, 2012
Genoo Online Marketing Tools Now Available Through Augusoft Lumens
Augusoft has partnered with Genoo to provide its online marketing tools through Lumens, a cloud-based enrollment management system designed for the continuing education industry. The integrated solution from Augusoft and Genoo gives continuing education programs a set of online marketing tools that incorporate industry best practices from LERN, the leading association in lifelong learning, to make it easier to maximize marketing efforts and grow their program.
Aug 1, 2012
Marketing Automation Provider Genoo Announces GoTo Webinar Integration
Genoo, LLC, today announced that its suite of lead nurturing tools now integrate with users’ Citrix® GoToWebinar® accounts. This means that webinar attendees can easily and quickly become part of ongoing lead nurturing campaigns created in Genoo.
April 25, 2012
Genoo Marketing Automation Named One of the Top Internet Marketing Companies For 2012
The WordStream Internet Marketing 150 infographic compiles the top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.
Mar 21, 2012
Growing Your Continuing Education Program with Marketing Automation
To help get started on putting together an approach that will best fit your programs needs, Kim Albee of Genoo, a Software as a Service (SaaS) of Integrated Online Marketing Tools, outlined five steps all continuing education programs should take to achieve results-driven marketing in a recent Augusoft Best Practices Webinar.
Mar 20, 2012
Genoo Wins Small Business Bargain Award in the First Annual BuyerZone 20 Under 20 Awards
Genoo, a provider of marketing automation software and online marketing tools, has been awarded the “Small Business Bargain” award in the 20 Under 20 Awards, the First Annual BuyerZone Review which honors the most impressive small businesses in America. BuyerZone, an online small business resource center, awarded Genoo for providing an affordable marketing automation option for small businesses with modest budgets.
Jan 10, 2012
David Raab: Companies of all sizes should check out Genoo!
Genoo President Kim Albee spoke with David Raab, providing both clarifications and an update about how Genoo has grown since their last conversation (May 2010). This post reflects David's thoughts about Genoo's direction and progress. Quoting David, "...companies of all sizes who want to combine conventional marketing automation with Web site and SEO should still take a look." Our controlled growth and focus on customer service are keeping Genoo customers ahead with their online marketing and marketing automation efforts.
Aug. 17, 2011
Genoo Introduces Ground-breaking SEO Tools for Small- to Mid-Sized Businesses
Marketing automation provider, Genoo, LLC releases two new search engine optimization (SEO) tools—the Competitive Analysis Tool and the Content Relevancy Tool—designed to take the guesswork out of getting websites ranked in search results for important keywords. Genoo’s new SEO tools were developed so that businesses can optimize their natural website rankings in search engines without a lot of costly, trial-and-error experimentation. No other SEO tools in the marketplace today offer this depth of competitive analysis and information that takes the guesswork out of search engine optimization activities.
Aug. 8, 2011
Marketing Automation Software Provider Genoo Unveils New Look and New Pricing
With mid-sized business customers gravitating toward Genoo’s rich set of email and marketing automation tools, Genoo expanded its offerings this week by adding two new service plans. In addition to their standard package for small business, companies can now choose from Premium and Elite packages. These plans are structured to provide better pricing for companies with large numbers of emails and leads.
July, 2011
Upsize Magazine Article: How To Turn the Internet Into Your Best Sales Person
An article by Kim Albee outlines and summarizes how small businesses can harness the internet and turn it into their best sales person. Most small businesses' websites are nothing more than a brochure. Kim illustrates how you can turn your website into a lead generation machine, and easily follow up with the leads you generate, helping you close more deals and grow.
Jan. 27, 2011
February 2011 BMA Event - Turn the Internet Into Your Best Sales Person
In today’s crowded and busy world, the Internet should make your marketing efforts go further and bring better results, but too often B2B businesses get bogged down with new technology, wasting time and money. On February 15, 2011 the Minnesota chapter of the Business Marketing Association will explore how to determine the best Internet strategies for your business. Led by Kim Albee, founder and president of Genoo, LLC, attendees will learn how to be innovative and streamlined in their efforts on the Internet.
Dec. 3, 2010
Fairfield Business Journal - Working The Web Reviews Genoo's Inbound Marketing Automation
Ellie Becker & Bernadette Nelson review the All-Inclusive tools geared to allow small business the ability to leverage the internet to grow their businesses. "Genoo...aimed squarely at the small-to-mid-sized business market and is robust enough for larger enterprises."
July 6, 2010
Online Marketing Summit Tips & Take-Aways
Jackie Kuehl blogs her top 5 tips and take-aways from the Online Marketing Summits regional tour in Chicago. Genoo's president and founder Kim Albee was there to speak on Demand and Lead Generation. Kim also spoke at the Milwaukee and Minneapolis events.
June 8, 2010
Social Media: Making Friends for Fun & Profit - Webbiquity Blog Post
With all of the hype surrounding social media, knowing how to dip your toe in the water without falling into the deep end of the social media pool can be challenging. Should you participate? What avenues will be most fruitful? And how do you optimize the time you spend with social media sites?
May 6, 2010
David Raab Reviews Genoo's Web Marketing Automation System
David Raab reviews our "web marketing system." Genoo goes beyond other demand generation platforms, since it can host full-blown websites (like this one), allow users to easily incorporate demand generation capabilities, include social media sharing and tracking, and enable lead scoring. It's an option worth considering for small businesses with limited funding, given it's availability at a small-business-friendly price.
May 4, 2010
Genoo and Act-On Software Add Social Marketing Features
Customer Experience Matrix blog post by David Raab outlines Genoo's social media sharing and tracking features, which includes the ability to track and identify your most influential leads, as well as identify lead scoring for leads who do participate in social media sharing. Genoo is one of only a handful of marketing automation vendors providing such tracking.
Apr 20, 2010
Measure Social Media Impact In Your Marketing Campaigns!
Genoo customers can now incorporate social media capabilities into websites, microsites, and emails, and track those leads who share their information. Genoo also lets marketers see how effective the sharing is – providing a way to track the impact of social media on their marketing efforts.
Mar 1, 2010
Look For Ways To Manage Your Social Media Time Better
Time becomes more valuable as information becomes more abundant. Kim Albee spoke with WebProNews while at OMS in San Diego about the challenges that SMB marketers face.
Jan 26, 2010Forget the Buyer Persona...What's Your Brand Persona?
Kim Albee recently interviewed Joe Pulizzi of Junta 42 and co-author of the book, "Get Content, Get Customers". In the interview, which will be available in the next couple of weeks, Joe and Kim had some fun ideas emerge. Read Joe's blogpost about one of them... and stay tuned for the full interview!
Jan 23, 2010B2B Content Marketing for SMB Business
Bernie Borges, CEO of Find and Convert, author of Marketing 2.0, and blogger at Optimize This interviews Genoo's Kim Albee for an update on a case study done with Genoo for his Marketing 2.0 book. You can listen to the podcast interview and read the blog post at Optimize This.
Jan 13, 20108 Ways Genoo is Redefining Affordable & Comprehensive Marketing Automation
Marketing automation provider Genoo announced a host of new features to kick off 2010. These improvements in the form and function of Genoo have already been implemented and are included in Genoo's affordable monthly subscription cost. Find out about the 8 new ways that Genoo is making online marketing automation easier, and more affordable.
Sep 29, 2009MarketingSherpa B2B Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
An Interview between Blogger Michael Damphousse and Genoo's President Kim Albee about how social media fits into the B2B Marketing mix, and her presentation at Marketing Shepa's B2B Summit in San Francisco and Boston.
Sep 22, 2009Genoo's Public Launch Expands SMB Automation Capabilities
With price points starting as low as $199 per month and no long term contracts, the public launch of the Genoo Marketing Automation Platform this week aims to open the demand generation tent to more small to mid-sized businesses...
Sep 22, 2009Genoo Puts Microsite Marketing Automation on the Map
I had the opportunity to see some of the latest developments for the upstart marketing automation company, Genoo. As of today, they're out of Beta in full public release with a growing roster of companies that are generating valuable business results...
Sep 21, 2009Genoo Aims to Shake Up Marketing Automation Space
Genoo's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.
With a boatload of advanced features and an affordable price point, Genoo earns a spot on the shortlist for any marketing automation / lead generation purchase.
Sep 21, 2009Marketing Automation Provider Genoo Announces Full Public Release
Genoo announced today the public launch of its Genoo Marketing Automation platform, a complete online demand generation and lead nurturing suite created for small to mid-sized businesses.... A full interview with Kurt Theriault of Business Efficacy, a Genoo customer, that details their experience with and usage of Genoo can be streamed at Genoo's website...
Sep 18, 2009The Importance of Lead Nurturing - The SalesBuzz Radio w/Jeff Ogden
A great episode of The SalesBuzz Radio that aired on 9/17/2009 about "The Importance of Lead Nurturing"
Jeff Ogden, an entrepreneur and sales marketing expert (and Genoo customer), had some really insightful things to say about lead nurturing best practices on The SalesBuzz Radio show yesterday.
Sep 10, 2009Is Your Website a Lead Generation and Conversion Machine? - Genoo Launches "Websites That Deliver"
Find out if your website is just a brochure or if it has what it takes to work as a business tool that helps you grow your business. Are you frustrated with your website and it's ability to generate and capture new leads? Do you have the ability to easily launch new campaigns, and provide relevant follow ups to the leads you generate? Find out what's not only possible but cost-effective and easy, with "Websites That Deliver", a new guide from Genoo, as part of their "Get Hitched; Not Ditched" series, and get smart about your online marketing.
Aug 26, 2009Finally, Powerful and Flexible Lead Nurturing
Genoo launches powerful, flexible, and easy lead nurturing capability. "The way to convert more leads to opportunities is to establish follow-ups that provide relevant messages and content based on what a lead exhibits interest in."
Aug 12, 2009Get Hitched; Not Ditched: Practical Guides for Online Marketing Effectiveness
Genoo publishes a series of guides on practical online marketing effectiveness that provide step-by-step instructions and techniques to improve effectiveness of demand generation, lead capture, and lead nurturing.
Aug 5, 2009Bridge the Gap Between Sales and Marketing with Genoo Marketing Automation and Salesforce.com
"We're a natural fit with Salesforce.com because of the way Genoo tracks lead behavior and creates a rich interest profile that is updated whenever they open an email or visit your website," said Genoo President Kim Albee, "This integration puts that information at a Salesforce users' fingertips without removing the lead from the nurturing campaigns marketing has underway."
July, 2009Genoo's President Kim Albee speaking at MarketingSherpa's 6th Annual B2B Marketing Summit
Kim will be speaking at both MarketingSherpa B2B Marketing Summits being held in San Francisco (September) and Boston (October) on how to use Social Media to create lead-rich online communities. Kim will tell how she leveraged the creation of a LinkedIn group to generate buzz about her company, generate leads, and even how social media online communities can cross pollinate (ie; with Twitter) with one another to create a mutli-layered online presence with only a minimal investment of time.
Jan 27, 2009Online B2B communities: Q&A with Kim Albee
BusinessMedia.co.uk blog interview with Genoo's President, Kim Albee, about creating the B2B Online Marketing Group at LinkedIn to foster relevant conversations about what works and what doesnt in B2B online marketing activities, and the top 3 things Marketers need to pay attention to in 2009.
Nov 15, 2008Be Brave B-to-B Marketers
An Excerpt from an article featured in American Marketing Association's Marketing News Magazine: "Frightening economic times can present marketing opportunities, if you know where to look and how to spend smartly. Here's how to do more with less amidst uncertainty... Now is not the time to panic or pull back on the budget reins. It's the time to think about spending differently, and more effectively, making every dollar do the work of two or three or four."
Oct 1, 2008ClickZ: A New Chapter In Low-Cost Lead Generation
Now every month when the SVP of Marketing shows his top 25 campaigns to the board, he always looks like a hero because his "less than a $1-a-lead" chapter campaign is always ranked near the top. "The board just loves it -- we laugh our heads off that something so inexpensive can be so impactful," he said.
Sep 5, 2008Genoo Sponsors The Sales SheBang - Professional Development for Savvy Saleswomen
Selling today is tough! Genoo knows that the challenge is not just for marketers to connect with leads, but to empower salespeople to personalize their interactions with each potential buyer as the process moves forward. That's why Genoo is sponsoring the Sales SheBang 2008, September 23-24 in Minneapolis, MN. This is a one-of-a-kind professional development event focused on helping salespeople sharpen their skills to stay at the top of their game.
Aug 6, 2008Global software vendor chooses Genoo for online marketing and lead nurturing
Today Genoo announced that Vision Solutions, a leading worldwide provider of high availability and disaster recovery software for IBM Power Systems, is using their on demand lead nurturing and microsite publishing functionality for an eBook series that drives the generation of high quality leads.
July 22, 2008DIY Microsites to the Rescue - a Q&A with Genoo's Kim Albee
Joe Pulizzi's Junta 42 interview with Genoo's President, Kim Albee explores the purpose and power behind Genoo, and why it's what today's marketers need.
June 23, 2008Execute Your Online Marketing Strategy
Sending an email may be easy, but building an expertise microsite, or a number of them, that focus on the needs of a targeted niche can be a challenge - not to mention an expense many budgets can't accommodate with a time line that impacts agility in presenting marketing content. So, I'm excited to say that I've found an option for ease in execution in Genoo.
June 16, 2008New company (Genoo) provides...
Genoo launches into public beta with tools that close the gap between marketing strategy and execution for SMB companies.
