Online Marketing Articles

Are you sick of surfing the web for good information about online marketing?  To make your life a little easier we created a list of killer articles that cover some of the most important topics.  Enjoy!

Confusion abounds!  What really is inbound vs. outbound marketing?  And what is required for a good inbound marketing strategy?  This article sorts out the confusion -- allowing you to assemble strategies that will work and produce results.

In the business-to-business world, prospects and clients still find e-mail to be one of the most valuable sources of information during the buying process, according to MarketingSherpa. Buyers said they use e-mail for information almost as often as search engines like Google.

Online marketing is all about timely communication - Use marketing automation to keep content flowing.  Stop waiting for the IT person, get relevant content to your leads on their schedule.

Search engine optimization teamed up with a smart lead capture process provide the makings for a strong demand generation engine.  In today's market, you need to do everything you can to make it easy for customers and prospects to find you and then to meet their needs when they show interest. A powerful online presence is easy to find, generates interest and fulfills that interest.

Lead nurturing is critical for companies with complex sales cycles.  Providing leads with consistent communication that addresses where they are in the buying process will help you stay top of mind when they are ready to buy.

Content is king. That's true now more than ever. Having the online marketing tools that enable marketers to create, modify and publish the content necessary and most relevant to your target segments is critical.  Learn how Genoo can help you achieve your online marketing goals.