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Genoo Talks With Kurt Theriault of Business Efficacy

Genoo President Kim Albee talks with Kurt Theriault of Business Efficacy about how Genoo has helped their marketing efforts:

Business Efficacy

To find out more about Business Efficacy you can check out their Genoo powered website at www.businessefficacy.com.

 

Kurt Theriault

"Do it, do it, and do it.  Have a plan, so you know what you want to accomplish... We wanted to come up with a way to smart way to easily, cost effectively be able to manage our website and marketing ourselves without having to bring in all sorts of partners to help us do this."

"We wanted to expand our thought leadership. With the amount and frequency and quality of material we put out into the marketplace, we didn’t have a good way to do that.  The impetus was really “okay great, we have this material we want to get out there, but how do we go about doing it?’ and that’s what set me off on my search."

"Genoo is great, the service is great, if you need help you can get it, their support team is very responsive, any issues or questions are usually resolved within a few minutes, there is nothing painful about it at all.  Everything from the ease of purchase, to being able to get on Genoo anywhere anytime you want, to the continual updating and release of new features that always seems to be one step ahead of where we’re at."
-Kurt Theriault