MINNEAPOLIS, MN, August, 12, 2009 - Today Genoo published the first guide in a new series entitled "Get Hitched; Not Ditched." The series focuses on practical ways to use online marketing to increase demand and turn leads into customers. Each guide will cover a specific technique, ranging from search engine optimization to using social media to generate demand and get quality leads. The guides will offer valuable insight on available capabilities of websites, content development, and powerful demand generation, lead nurturing and marketing automation strategies that are easy and straight forward to implement.
As customers turn to the Internet more and more to research their business needs, marketers are using online technologies to manage marketing through multiple channels, make changes on the fly and measure results. This series will provide marketers with actionable steps and techniques, that improve their demand generation, lead nurturing, and ultimately their organization's opportunity win rates, while spending their limited resources (i.e. time) wisely. The guides illustrate that leveraging available marketing automation tools can make it easier than ever to tweak and tune marketing strategies as results come in.
The first guide, "Things To Know About SEO: Getting Found," focuses on getting your website or microsite ranked in natural search engine results for the keywords used by people in the market for your goods or services. It outlines which elements of your pages matter most to search engines when they are indexing your site, and provides solid tips for finding out how your sites rank today and how to improve those rankings. .
"People think search engine optimization is this nebulous force that they'll never understand or be able to affect. They end up feeling helpless, or putting their head in the sand or trying a bit of everything hoping to get found and get exposure," says Kim Albee, Genoo's President. "It doesn't have to be that way. This series provides people with information they can understand -- to de-mystify the technology, and show people they can be in control and produce terrific results in their online marketing activities. It doesn't have to be hard, or outrageously expensive."
Click to get the guide: "Things to Know About SEO: Getting Found", or Sign up to be notified as future guides in the Get Hitched; Not Ditched series are made available.
About Genoo:
Genoo, LLC, a Software as a Service (SaaS) offering of integrated online marketing tools for the emerging Marketing Automation needs that all organizations must embrace to compete. Genoo's mission is to provide comprehensive marketing automation and lead nurturing tools for the small and mid-sized market. Genoo has enough flexibility and functionality for large corporations, but is affordable and accessible to every marketer who needs them. (www.genoo.com)
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