(Minneapolis, MN) Today marketing automation provider Genoo, launched their latest software update allowing for the full implementation of powerful and flexible Lead Nurturing. The Lead Nurturing Sequence functionality allows for scheduled and automatic email follow-ups on all leads. Which Nurturing Sequence a lead is assigned is determined and triggered by that lead's activity.
"The way to convert more leads to opportunities is to establish follow-ups that provide relevant messages and content based on what a lead exhibits interest in," says Kim Albee, President of Genoo. "Given the squeeze on all of us to do more with less - and to produce greater ROI and results - Genoo answers that by allowing our customers to easily establish drip follow-up campaigns as well as automating when and how they are assigned."
With Genoo's Lead Nurturing Sequence capability you will:
- Convert more leads into customers. You can easily and constantly nurture leads with relevant information they have shown interest in, and keep them warm until they are ready to buy. In other words, if a lead simply doesn't have an interest to buy now, that doesn't mean they won't in the future. Don't risk having them fall out of your funnel and choose a different solution. Often times a follow-up nurturing sequence can make the difference between creating a customer or losing that customer to the competition. Creating a sequence to keep those leads in-the-know will mean that when the time does come for them to buy, your company will be top-of-mind. And it won't take up a lot of your time.
- Save time and increase your follow-up consistency by automatically sending customized emails to leads based on their activities and interest levels. For example, when a new lead is first acquired from your website you can send them a series of emails introducing your company and products on days 1, 3, 6, 8, and 11 (or any number and combination of days you'd like). If that same lead then downloads a whitepaper from your site on day 4, you can have all further introductory emails in the first sequence suspended and replace them with a new nurturing sequence that provides deeper content on aspects of the problem domain covered in the whitepaper - even promoting other related content that might be of interest.
- Turn lead nurturing into an interactive and dynamic process that ramps up with and caters to a lead's interest. Rather than a predefined drip campaign that trigger for all leads when they get added to your list, regardless of interest, Genoo's Lead Nurturing Sequence puts you in control of your sequences, when they are sent and what activities will trigger a specific sequence for a lead.
- Create a lead nurturing sequence that will send configurable follow-ups any number of days or even weeks later. Create sequences that start and end on a timeframe you choose.
- Control the design of your lead nurturing campaigns to your requirements. Have leads active in multiple sequences at once. Or choose to limit which sequences can be active for one lead at a time and decide which sequences take priority as a lead moves through their buying cycle.
- Track all related metrics for your lead nurturing sequences. Including how many active leads are in each sequence, the actions that assigned them into their current sequence(s), when they received each email, the open rate, and click-through rate of each email within a nurturing sequence. Build the intelligence about your leads.
- Include unsubscribe links in all your nurturing sequences and email marketing activities. This helps insure that all of your nurturing efforts are CAN-SPAM compliant. Helping to make sure your emails land in your lead's inbox, not their spam folder. (Remember to also include your company name and address to further adhere to the CAN-SPAM guidelines).
As Genoo expands their own set of online marketing tools, they have also recently sponsored a new guide series called "Get Hitched; Not Ditched: A Practical Guide to Online Marketing Effectiveness," to further expand the knowledge toolset and online marketing effectiveness of all marketers and business owners.
"We are learning a lot in the process of growing Genoo. Some things have been really obvious, others have blindsided us. The ‘Get Hitched; Not Ditched' series is our way to help business owners and marketers better understand whether their website currently contributes to their business growth, how it could be, and practical actionable steps to ensure that it does. A website can be so much more than a brochure and merely ‘getting your name out there.' Your website needs to be a demand generation machine if you're going to compete in today's market." says Genoo's President Kim Albee.
With the combined power of the Get Hitched; Not Ditched guide series to increase demand generation, Microsite and landing page capabilities, and integrated tools like Lead Nurturing Sequences to enhance traditional lead nurturing practices, and Salesforce.com integration, to seamlessly pass leads off to Sales, Genoo has the most affordable yet comprehensive marketing automation solutions and starts at $199/mo. Genoo offers a free 30-day trial.
About Genoo, LLC
Genoo, LLC, a Software as a Service (SaaS) offering of integrated online marketing tools for the emerging Marketing Automation needs that all organizations must embrace to compete. Genoo's mission is to provide Marketing Automation and Online Marketing tools for the small and mid-sized market. Genoo has enough flexibility and functionality for large corporations, but is affordable and accessible to every marketer who needs them. (www.genoo.com)
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