(Minneapolis, MN) Today Genoo announced that their suite of marketing automation and lead nurturing tools is now fully integrated with Salesforce.com and the integration package is available within the AppExchange. Easy and affordable marketing automation and lead management is now combined with one of the world's most powerful CRM offerings.
"We're a natural fit with Salesforce.com because of the way Genoo tracks lead behavior and creates a rich interest profile that is updated whenever they open an email or visit your website," said Genoo President Kim Albee, "This integration puts that information at a Salesforce users' fingertips without removing the lead from the nurturing campaigns marketing has underway."
The integration offered by Genoo allows closed-loop integration between Sales and Marketing, and provides loads of new ways to expand the functionality of your Salesforce.com account. Including:
- Automated transfer of leads into Salesforce.com when they reach a defined lead score. Sales users within Salesforce.com have the capability to see the Interest Profiles on the leads and contacts that are being nurtured within Genoo.
- Sales can pass leads back to Marketing, for those leads who aren't actually sales-ready, so no leads are dropped, or ignored, but can be further nurtured until they are ready for a sales conversation.
- Flexibility in how you synchronize your Salesforce.com account with Genoo, so you can selectively work with leads in a particular Salesforce.com campaign.
- Enhanced email capabilities for Salesforce.com users when communicating with contacts, that allows follow-up emails to be created and sent (with attachments), and then tracked within the contact's Interest Profile, so the information is shared between Sales and Marketing.
- The ability for a Sales person to schedule when that personal follow-up email should automatically be sent to the contact. Genoo will take care of sending the email and tracking the response (as well as whether any attachments are downloaded), saving valuable time, and making the follow up with contacts that much easier.
Genoo has the most affordable yet comprehensive marketing automation solutions, and starts at $199/mo.
About Genoo:
Genoo, LLC, a Software as a Service (SaaS) offering of integrated online marketing tools for the emerging Marketing Automation needs that all organizations must embrace to compete. Genoo's mission is to provide comprehensive marketing automation and lead nurturing tools for the small and mid-sized market. Genoo has enough flexibility and functionality for large corporations, but is affordable and accessible to every marketer who needs them. (www.genoo.com)
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