Plymouth, Minn., August 6, 2008 – Today Genoo announced that Vision Solutions, a leading worldwide provider of high availability and disaster recovery software for IBM Power Systems, is using their on demand lead nurturing and microsite publishing functionality for an eBook series that drives the generation of high quality leads.
Vision Solutions launched this marketing campaign to establish thought leadership and improve lead generation at a minimal cost. Chapters are published bimonthly on their site Business Continuity Today (www.businesscontinuitytoday.com).
“This campaign is our number one lead generation vehicle from cost-per-lead and quality-of-lead standpoints,” explained Ed Vesely, Sr. Vice President of Marketing. “We find that because this eBook is so content rich it attracts the most serious buyers.”
Vision Solutions was using an html-based website with a separate email vendor to handle traffic from the site. This meant that each time a lead completed a request to download a resource, a duplicate record was created making lead management tasks challenging and time intensive.
“We wanted to implement a more systematic way to manage multiple points of contact for our marketing system,” said Don Holm, Web Marketing Manager for Vision Solutions. “Genoo’s lead nurturing capabilities seemed to be a good fit for that. One of our issues was being able to easily manage seven rapid-fire points of contact to new leads. With Genoo we can put in custom dates and other triggers and use that to automate multiple points of contact.”
Vesely added, “Our IT staff doesn’t have the bandwidth to support us all the time. This allows us to operate independently with very little risk. Genoo helps us generate awareness and produce a tremendous amount of lead nurturing for only a few dollars a day. For us to find a tool that is as easy to use and quick to implement as Genoo is a godsend. We’re able to manage it in minutes a day and that includes lead generation, nurturing, tracking and measuring the revenue results.”
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About Genoo:
Genoo provides on demand, subscription-based online marketing tools that integrate marketing efforts and create high-relevance connections between companies and buyers. With Genoo, marketers can eliminate the frustrations of online execution and focus on leveraging the system’s lead intelligence to create fresh, relevant content and communications. www.genoo.com
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Rachel Gold
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Rachel@rachelgold.com
