Kim will be speaking at both MarketingSherpa B2B Marketing Summits being held in San Francisco (September) and Boston (October) on how to use Social Media to create lead-rich online communities. Kim will tell how she leveraged the creation of a LinkedIn group to generate buzz about her company, generate leads, and even how social media online communities can cross pollinate (ie; with Twitter) with one another to create a mutli-layered online presence with only a minimal investment of time.
At the San Francisco event, Kim will also be participating on a panel (with Harry Gold the CEO & Managing Partner of Overdrive Interactive, Carrie Reber the Vice President of Worldwide Marketing at Veeam Software) discussing the secrets to social media lead generation.
The MarketingSherpa summits are the premier venue for top B2B Marketers to learn, apply and share the latest advancements in marketing techniques while honing your traditional B2B marketing skills in parallel. With over 26 speakers, 16 real life case studies and countless, practical marketing ideas.
About Kim Albee
Genoo Founder and President Kim Albee has over 23 years of experience designing software and running businesses. Her passion is in creating systems that are easy to use and helping companies attract more prospects and close more sales.
When new technology appears, from social networking to the Kindle, Kim is among the first to play with it and show others the best ways to use it. She has founded two marketing software companies, Einsof Inc in 2000 and Genoo LLC in 2008.
Prior to Einsof, Kim worked with organizations such as Minneapolis Star Tribune, Wells Fargo, and Verisign Global Registry Services. Kim holds a B.A. degree in Business Systems from Linfield College. Kim also has a lifelong interest in the technology of being and leads courses in ontology.
About Genoo
In February of 2008, Kim Albee founded Genoo, LLC, a Software as a Service (SaaS) offering of Integrated Online Marketing Tools (http://www.genoo.com) for the emerging Marketing Automation needs that all organizations must embrace to compete. Genoo was built for marketers struggling to keep up with the speed and functionality required to leverage the Internet effectively to drive growth for their companies.
After working on many solutions for mid-to-large corporations, Genoo’s mission is to provide those tools for the small and mid-sized market. Genoo has enough flexibility and functionality for large corporations, but is affordable and accessible to every marketer who needs them.
